Starz has recently redesigned the logo for their company. Something personally I had been hoping for some time now. I am glad to see them get rid of the big star and something contained in their text. The subtle nature of the star is great and the text is modern. Good job Starz.

March 31, 2008 - “Starz Entertainment on Monday unveiled a $25 million brand and marketing initiative that will include a new logo, a new on-air look and an integrated advertising campaign on-air and online.
The aim of the campaign is to “drive home the company’s passion to bring the best entertainment experience to its viewers with a variety of different programming across multiple Starz delivery platforms,” the company said.
Starz added that the yearlong brand campaign — dubbed “Are You Ready?” — is the company’s largest long-term brand investment since 2002. The new identity will run across the six Starz standard-definition channels and the four HD channels, with the new logo debuting on-air April 2.”
May 22, 2008
The hotel chain Super 8 unveiled their new logo on 5.12.08.
In the press release they discuss the reasoning:
“Leaders of the Super 8® lodging chain today unveiled a new logo featuring a brighter, modern graphic design that — while retaining the 33-year-old original’s colors and outline — symbolizes a brand makeover that includes a new interior décor package for newly constructed hotels and enhanced amenities and services systemwide.
Valletta said introduction of the new logo was the final step in a multiyear revitalization effort that was developed and executed in close cooperation with the brand’s franchisees and advisory board “to stay ahead of the competition in an increasingly competitive market.”


This is definitely an upgrade. The old logo is extremely dated and it was definitely in need of something new. I am not a fan of the swooshes around the Super part of logo. The one other problem that I do see with it is that it seems too RIGHT NOW. I am worried that as design trends progress, they will have to redesign this again sooner rather than later.
May 21, 2008
Mazziotti Design is currently have a logo design promotion. Contact us today if you would like us to design your logo.
Visit Mazziotti Design to see samples of the logos we have done in the past.

May 18, 2008
So I was watching the Game Show Network today, not sure why, but noticed that there is a new version of Family Feud. I guess they have got a new host. John O’Hurley (from Seinfeld fame)
Here is revolution of their logos throughout the years.





Not really impressed by any. The newest one is kinda nice though.
May 18, 2008
Just finished up some business cards for one of my clients today.

They are for Southern Fried Filmworks out of New York.
Southern Fried Filmworks is a full-service production company with the purpose of acquiring, developing, and creating high concept independent movies, television series and special-interest projects. SFF works with home-grown and international writer/directors committed to their craft and to relating courageous, beyond ordinary stories in their unique vision.
These cards might be short lived because they are likely going to have their logo redone. Which I will be doing. So stay tuned.
May 12, 2008
One of the things I dislike doing as a designer is having to keep track of the time that I am working on a clients’ project. You write it down on a piece of paper then you forgot to put your ending time or you misplace the paper. Recently I have found a great solution to this problem.
It is called Cashboard. It is located at http://www.getcashboard.com
The great thing about this that you can access it in 2 ways.
1. Through your web browser by logging into your account and entering in you start and stop time.
2. Even better than that you can download a widget to go on your computer and all you need to do is press that start button and when you are done stop the timer and it will forward it to your account at the website.
You can set your per hour or a flat rate for each task or project that you make.
They offer free and pay accounts.
You can timekeep, invoice, and give estimates through the site.
I think that it is a vital tool for any designer who has trouble being organized.
May 11, 2008
Recently I have designed a couple of full ads for my good friends at Myzho Couture. They are a clothing line based out of Atlanta, Georgia. They sell very limited edition runs of t-shirts. I have been working with them for some time now and they are one of my most loyal clients.
Here are the ads that I designed recently.


You can visit their website at www.myzho.com
or their myspace page at www.myspace.com/myzho
May 9, 2008