Starz Entertainment Logo Redesign

Starz has recently redesigned the logo for their company. Something personally I had been hoping for some time now. I am glad to see them get rid of the big star and something contained in their text. The subtle nature of the star is great and the text is modern. Good job Starz.

March 31, 2008 – “Starz Entertainment on Monday unveiled a $25 million brand and marketing initiative that will include a new logo, a new on-air look and an integrated advertising campaign on-air and online.

The aim of the campaign is to “drive home the company’s passion to bring the best entertainment experience to its viewers with a variety of different programming across multiple Starz delivery platforms,” the company said.

Starz added that the yearlong brand campaign — dubbed “Are You Ready?” — is the company’s largest long-term brand investment since 2002. The new identity will run across the six Starz standard-definition channels and the four HD channels, with the new logo debuting on-air April 2.”